Carousel Template

PAS Carousel Template: Problem-Agitate-Solve Framework

Create carousels using the PAS framework. AI identifies the problem, agitates the pain, and presents your solution — slide by slide. Try free.

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Framework

What Is the Problem-Agitate-Solve Framework?

The PAS (Problem-Agitate-Solve) framework is one of the oldest and most reliable persuasion structures in copywriting. It works by first naming a problem your audience recognizes, then amplifying the emotional weight of that problem, and finally presenting a clear solution. This three-act structure mirrors how people naturally process decisions: awareness, urgency, and relief.

PAS carousels are especially effective on social media because each phase maps perfectly to a slide or group of slides. The problem slide hooks attention with recognition ("This is me"), the agitation slides build tension and keep people swiping, and the solution slide delivers the payoff. This creates a satisfying narrative arc in just 5–7 slides.

Marketers, founders, and creators use PAS when they need to drive action — whether that's a product signup, a DM, or a share. It's the go-to framework for product launches, service promotions, and any content where you need to move the audience from passive scrolling to active engagement.

Slide-by-Slide Structure

1Hook slide: State a problem your audience instantly recognizes
2Problem slide: Describe the current painful situation in specific, relatable terms
3Agitate slide 1: Amplify the consequences of ignoring the problem
4Agitate slide 2: Add emotional weight — frustration, wasted time, missed opportunities
5Solve slide: Introduce the solution with a clear benefit
6Proof slide: Add a stat, testimonial, or concrete result
7CTA slide: Tell the audience exactly what to do next

Example

Problem-Agitate-Solve Carousel in Action

Topic: "Why Most Founders Fail at Content Marketing"

Slide 1hook

90% of founders quit content marketing within 3 months. Here's why — and how to fix it.

Slide 2body

THE PROBLEM You know content drives inbound leads. You've seen other founders build audiences. But every time you sit down to create, you stare at a blank screen for 45 minutes and give up.

Slide 3body

THE AGITATION Meanwhile, your competitors are posting daily. Their carousels get 500+ likes. Their DMs are full of leads. And every week you don't post, you fall further behind.

Slide 4body

IT GETS WORSE The longer you wait, the harder it gets. Your audience doesn't know you exist. Your product is invisible. And that fundraise? Investors check your LinkedIn before they check your pitch deck.

Slide 5body

THE SOLUTION What if you could describe your idea in 30 seconds and get a research-backed, professionally designed carousel in under 2 minutes? That's exactly what SwipeThread does.

Slide 6body

THE PROOF • AI researches your topic with real sources • 21 proven copywriting frameworks • Custom images generated per slide • Export as PDF, PNG, or ZIP Founders are creating 5x more content in half the time.

Slide 7cta

Stop staring at blank screens. Create your first carousel free → swipethread.com

Scroll to see all slides. This is a static preview — create your own version with AI.

Use Cases

When to Use Problem-Agitate-Solve

Launching a product or service

Name the pain your product solves, show what happens if it goes unsolved, then reveal your product. Example: "Tired of spending 2 hours on every carousel? Here's what happens to your posting consistency... and here's the fix."

Driving signups or conversions

PAS creates urgency without being salesy. The agitation phase does the selling for you by making the status quo feel unacceptable.

Addressing objections or hesitations

Reframe objections as problems: "You think you don't have time for LinkedIn content. But here's what that's actually costing you..."

Platforms

Best Platforms for Problem-Agitate-Solve

This framework is optimized for the following platforms. Click to see platform-specific tips.

LinkedIn Instagram Twitter / X Facebook TikTok

FAQ

Frequently Asked Questions

What is the PAS framework?+

PAS stands for Problem-Agitate-Solve. It's a copywriting framework that hooks readers by naming a problem they recognize, builds urgency by amplifying the consequences, and resolves with a clear solution. It's one of the most widely used persuasion structures in marketing.

Which platforms work best with PAS carousels?+

PAS carousels perform exceptionally well on LinkedIn (for B2B thought leadership and product launches), Instagram (for coaching and service promotions), and Twitter/X (for thread-style content). The three-act structure works on any platform that supports multi-image posts.

Can I customize the PAS template?+

Yes. SwipeThread lets you set up brand guides with your colors, fonts, tone of voice, and even banned words. Every PAS carousel generated will match your brand automatically.

How many slides does a PAS carousel have?+

A typical PAS carousel has 5–7 slides: 1 hook, 1–2 problem slides, 1–2 agitation slides, 1 solution slide, and 1 CTA slide. SwipeThread automatically structures the content to fit this format.

Is PAS good for educational content or only sales?+

PAS works for both. While it's a classic sales framework, it's equally effective for educational content. Instead of selling a product, you 'solve' with knowledge — a tip, a mindset shift, or a process. The structure keeps readers engaged regardless of intent.

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